Tuesday, September 6, 2011

Thrive Foods by Brendan Brazier - A Book You Should Read

In case you haven’t heard about Brendan Brazier, he is a professional Ironman triathlete and the best-selling author of diet and fitness bibles Thrive and Thrive Fitness. He is also the formulator of Vega, an award-winning line of superfood health and sports nutritional products. I also have features on Brendan in both theFitness Room and the Culinary Center at Raw Food Rehab.

I am so stoked about his newly released book, Thrive Foods! One of the things I found most impressive while reading is the detail regarding his research and high focus on nutrient-dense, plant-based foods. After having worked with some of the best minds in the nutrition world, as well as some of the leading environmental advocates, Brendan has developed an appreciation of the two different perspectives, which have rarely converged to my knowledge. In Thrive Foods, you'll be guided through the “Nutrient-to-Resource Ratio,” a new concept that shows how sustainable food choices can help reduce our environmental impact.

And being the food lover that I am, I was blown away by the 200 earth-friendly and easy to make recipes. They are not all exclusively raw, although many are, and you'll be impressed with the delicious plant-based, nutrient dense offering from some of today's top sustainable celebrity chefs. Recipe contributors include some names you might recognize, like - Julie Morris, Matthew Kenney, Chad Sarno (owner of London's upscale raw restaurant Saf) and vegan chef Tal Ronnen (the cef who prepared meals for Oprah's 21-day vegan cleanse). There are also many recipes from Brendan's favorite restaurants, like Beets Living Foods Cafe in Austin, Blossoming Lotus in Portland,Karyn's in Chicago and Pure Food & Wine in New York.

Thrive Foods makes it feasible and possible for anyone to start eating healthier and reducing their carbon footprint. And I think it is especially helpful in families like mine who eat a blended diet of both raw and cooked foods. I am always looking for delicious ways to prepare enticing foods for my husband, but my main goal is to keep him healthy. I can already tell you that this book will be one of my regular go-to resources!

Also - I am going to be giving away a couple of copies of Thrive next week during ourSeptember Roll Call - so be sure to watch for that next Thursday. And check out all the other cool stuff Brendan's got going for you:

Enter Brendan's Thrive at the Emmy’s Facebook contest for a chance to win a trip for two to Los Angeles and meet Brendan at the Alive! Green Expo Lounge

Click Here for those details!

Visit Brendan’s Facebook fan page and receive a free PDF download of the intro and of 3 recipes, click here.

Read the book and write a review for a chance to get an exclusive 3-piece sample kit for our Vega Sport Nutritional System.

Visit the Vega Facebook Fan Page Here.

If you are on Twitter - follow Brendan & Vega here.

Also visit the Vega webisite by clicking here.